Five interconnected levels
Structure: Design Workflow Setup
Unthink creates the team's operating system.
Deliverable
Future-state workflows, rituals and operational templates.
What Unthink examines
New features: Understand → Explore → Validate → Design → Build → Measure
Optimisation: Analytics → friction identified → hypothesis → rapid design → experiment → learn.
Rapid requests: Small improvements, Marketing requests, UI fixes, Compliance changes, Production issues.
Design brief
Problem-framing template
Research plan
Interview guide
Insight repository
Hypothesis template
Design review checklist
UX QA checklist
Experiment template
Decision log
Design handoff protocol
Retrospective format